Permanent Beauty had a loyal following of clients but the company owner, Lynn Soles wanted to take their dated website and create an online presence that she could be proud of.
We softened the website's color palette and used bold elements like a strong font and contrasting black and white throughout. The user is able to easily navigate to areas of beauty focus such as "lips," "eyes," "face," etc. We kept the overall look polished and high-end all while keeping high conversion the focus with multiple bold areas to book services.
By the end of the year, traffic to the website had increased by 32% and attendance to the yearly live event increase by 20%.
