Website Atelier
For founders who want an elevated presence on a focused timeline.
A high-touch, web design experience for premium wellness brands, refined and delivered in 2–5 focused days.
Apply for the Atelier
website design
A Considered Approach to Wellness Websites
branding
Brands Designed with intention
View Recent Launches
Selected Work
You run an established wellness, beauty, or coaching brand, and your website no longer reflects your level.
Website Atelier is designed for founders who are ready to be seen at the level they operate.
This is for You if...
You're ready to invest in a website that supports your next phase of growth.
You want a refined, conversion-conscious website, without a drawn-out agency timeline.
You'll walk away with...
Clearer positioning and messaging that attracts higher-quality, better-aligned inquiries.
Not designed for early-stage businesses or budget-first decisions.
You value clarity, discretion, and thoughtful execution, over endless revisions.
A website that matches your taste, your offers, and your next season of growth
A premium, conversion-ready website you feel confident sending people to.
Luxury-coded design anchored by strategic structure that supports clarity, trust, and conversion.
A Selection of Recent Work
energy healing
Energetic Bliss Reiki
AESTHETIC & ANTI-AGING SERVICES
Bay Hill Injector
FUNCTIONAL MEDICINE
Holly Springs Hormones
View Website Design
View Website Design
View Website & Branding
The Atelier Process
A calm, guided build designed to feel focused and efficient.
Apply to Website Atelier
Click “Apply Now” to submit a short application. If it’s a fit, you’ll receive next steps, package details, and available dates. Once your spot is confirmed, we’ll schedule your Atelier and begin preparing everything needed for a focused, seamless build.
Curate
01.
You’ll complete a brand questionnaire and share your content and assets. You’ll also select from our wellness-focused design templates, which we’ll refine to match your brand. This step ensures the build is calm, efficient, and executed with intention.
Prepare
02.
We bring your website to life through a guided, high-touch build. You’ll review key decisions along the way, then we’ll refine details, polish the experience, and launch with confidence. The result is an elevated, conversion-conscious website—ready for your next chapter.
Design | Refine | Launch
03.
Included in your website atelier
service overview
A complete, high-touch website experience, from first build to launch.
Website
A refined, conversion-conscious website designed to elevate your brand and guide visitors to action.
A refined online presence designed to convert
Copywriting
Clear, elevated website messaging shaped from your questionnaire and designed to attract aligned inquiries and guide visitors to action.
Messaging that attracts higher-quality inquiries
Branding & Logo
A cohesive identity that elevates perception
A cohesive visual identity with a curated palette, typography, and logo elements designed to support your brand across every touchpoint.
On-Page SEO
Designed for visibility and long-term discoverability
Essential on-page SEO including titles, meta descriptions, alt text, and structure to support long-term discoverability without diluting your brand voice.
resources
Support and training so you stay in control
Guided training and resources so you can confidently update your site post-launch, without relying on ongoing support.
launch
We handle domain connection, integrations, quality assurance, and launch so your website feels seamless, supported, and complete.
Seamless, supported, and handled with care
"I finally love my website - it perfectly captures my brand"
“Not only do I LOVE my website, I loved working with Ethos By Design. They made the process of developing my website efficient and stress-free. They partnered with me to create a clear vision up front, which minimized editing and re-editing once the website was launched. It’s been a pleasure recommending them to other entrepreneurs.”
janet forest | janet forest coaching
"Professional, thorough , and truly a Godsend"
“Francesca at Ethos by Design has been a Godsend to me in my business. So professional and thorough. Major kudos to her on my web design and for helping me with a huge open house project! Highly recommend her bright spirit to you!”
LYNN SOLES | PERMANENT BEAUTY
✺ WEBSITE - A 5-page website including one sales or long-form page
✺ BRAND & LOGO - Curated brand direction and a refined wordmark logo
✺ DESIGN + CONTENT - Ethos By Design Template & a guided questionnaire
✺ SEO + COPYWRITING - Copy refinement and on-page SEO foundations
✺ LAUNCH - Domain connection, integrations, and final launch support
✺ RESOURCES - Training resources for confident updates
✺ TIMELINE - Completed through a focused 2–5 day intensive
A high-touch website design intensive for established wellness, beauty, and coaching brands, delivered in 2–5 focused days.
You're Invited..
YOUR WEBSITE ATELIER EXPERIENCE:
Website Atelier engagements begin at $5,000.
This is a fit-based process. Limited availability.
Additional pages are available as needed and scoped prior to scheduling.
Standard interior pages: $400 each
Premium long-form or sales pages: $550+ (quoted based on scope)
Scope is confirmed before your intensive is scheduled.
Applications are reviewed within 2 business days.
A bespoke design engagement for brands entering their next era. Accepting 1-2 clients annually.
INQUIRE FOR DETAILS
BY APPLICATION ONLY
With a background in luxury branding and design, including training at Parsons School of Design and experience working with brands such as Nordstrom and Ralph Lauren, I bring a refined, strategic approach to every project.
At Ethos By Design, I work alongside a small, trusted team to create elevated websites and brand presence for established wellness, beauty, and coaching brands. Website Atelier is a high-touch, guided process designed for founders who value clarity, discretion, and thoughtful execution.
founder & creative director
Francesca Sauls
Website Atelier is designed for established wellness, beauty, and coaching brands who want an elevated online presence without a drawn-out agency timeline. It’s ideal for founders who value clarity, collaboration, and thoughtful execution, and who are ready to invest in a refined website that supports their next phase of growth.
You don’t need to have everything figured out before applying. Prior to the intensive, you’ll complete a guided questionnaire and provide any existing brand assets or imagery. We’ll advise you on what’s needed, what can be refined during the process, and how to best prepare so the intensive runs smoothly.
All Website Atelier projects are built on Showit. Once the project is complete, your website will live in your own Showit account, giving you full ownership and control. You’ll also receive training resources so you can confidently make updates after launch.
Website Atelier includes a 5-page website as a starting point. Additional pages can be added based on your needs and are scoped and confirmed before the intensive is scheduled, so there are no surprises during the build.
Our process is highly collaborative but intentionally structured. We begin with a copy approval phase to align on messaging before design begins. During the intensive, you’ll have scheduled review points to provide feedback, with space for thoughtful refinements. This approach allows us to move efficiently while ensuring the final result feels aligned and polished.
Yes. Flexible payment options are available at checkout after approval.
