About

Our Mission is Simple

We understand the unique challenges you face, from standing out in a crowded market to building trust with your audience. That’s why we’re dedicated to creating websites that don’t just look good—they work hard for your business, attracting ideal clients, fostering meaningful connections, and driving real results.

We empower, inspire, and support health & wellness entrepreneurs to create a healthier world.

Pair my design background from Parsons School of Design with my experience working for brands like Nordstrom, Ralph Lauren, and Chocheng, and you’ll get someone who’s deeply passionate about creating premium, polished websites that do more than just look good—they truly connect with your audience.

Where some focus solely on aesthetics, I believe that strategy, branding, and user experience are just as important. I’m proud to offer a blend of creative and strategic services that ensure your website isn’t just beautiful—it’s also effective in helping your business grow and thrive.

At Ethos By Design, I love working with health & wellness entrepreneurs who are ready to elevate their brands. My goal is to craft digital spaces that not only represent your brand but also inspire confidence and drive success. Together, we’ll create an online presence that feels authentic to you and leaves a lasting impression on your clients.

Francesca Kober Sauls

FOUNDER & CREATIVE DIRECTOR

As the Chief Transformation Officer at Ethos By Design, I bring my passion for health, technology, and personal development into everything we do. As Francesca's husband, I’m deeply invested in our shared mission to empower health and wellness entrepreneurs. At Ethos By Design, I focus on the technology, security, consulting and marketing aspects of our work, ensuring that our clients’ online presence is not only secure and efficient but also impactful.

With a strong background as an Information Technology professional and platform engineering manager, I've spent years coaching teams to work smarter, not harder. My approach centers on proactive strategies, helping teams anticipate and address challenges before they become obstacles. Together, we aim to transform your business by building a digital presence that truly reflects your brand’s value and mission.

Christopher Sauls

CHIEF TRANSFORMATION OFFICER

Christopher Sauls

Maggie is our SEO expert and online marketing specialist, dedicated to helping health and wellness brands reach their ideal audiences and grow organically. With a deep understanding of SEO and a proven track record of increasing website traffic, Maggie consults and executes SEO strategies that bring sustainable, long-term results for our clients. She’s passionate about empowering wellness businesses to build their online presence through intentional, high-impact marketing—always bringing a mix of strategy and genuine support to every project.

Maggie Schneider

seo specialist

Christopher Sauls

It’s time to stop settling for a website that doesn’t reflect your brand’s true value. You deserve an online presence that looks stunning, attracts your ideal clients, and helps your business thrive.

Your brand’s transformation starts here—don’t wait.

Ready to Elevate Your Wellness Brand?