We empower, inspire, and support health & wellness entrepreneurs to create a healthier world.

Pair my design background from Parsons School of Design with my experience working for brands like Nordstrom, Ralph Lauren, and Chocheng, and you’ll get someone who’s deeply passionate about creating premium, polished websites that do more than just look good—they truly connect with your audience.

Where some focus solely on aesthetics, I believe that strategy, branding, and user experience are just as important. I’m proud to offer a blend of creative and strategic services that ensure your website isn’t just beautiful—it’s also effective in helping your business grow and thrive.

At Ethos By Design, I love working with health & wellness entrepreneurs who are ready to elevate their brands. My goal is to craft digital spaces that not only represent your brand but also inspire confidence and drive success. Together, we’ll create an online presence that feels authentic to you and leaves a lasting impression on your clients.

Francesca Kober Sauls

FOUNDER & CREATIVE DIRECTOR

As the Chief Transformation Officer at Ethos By Design, I bring my passion for health, technology, and personal development into everything we do. As Francesca's husband, I’m deeply invested in our shared mission to empower health and wellness entrepreneurs. At Ethos By Design, I focus on the technology, security, consulting and marketing aspects of our work, ensuring that our clients’ online presence is not only secure and efficient but also impactful.

With a strong background as an Information Technology professional and platform engineering manager, I've spent years coaching teams to work smarter, not harder. My approach centers on proactive strategies, helping teams anticipate and address challenges before they become obstacles. Together, we aim to transform your business by building a digital presence that truly reflects your brand’s value and mission.

Christopher Sauls

CHIEF TRANSFORMATION OFFICER

Christopher Sauls