Premium branding, web design & sales funnels
exclusively for health & wellness businesses 

I have a long history of studying what luxury brands do to make themselves unique — first as an eager designer enrolled at Parson’s School of Design in New York City, then as a visual merchandising professional working for Nordstrom, Ralph Lauren, and Chocheng. Throughout the years, I developed a unique understanding of premium branding.

I believe that luxury brands consistently hold themselves to the highest standards. They speak a language that communicates a unique differentiation from the competition. Today, I take pride and pleasure in blending everything I’ve learned along the way into every website, sales funnel, and branding project I design. Ethos By Design is my brand, but we are not your average digital marketing agency.

I'm passionate about helping wellness brands to position themselves as premium, authentically connect with their audience, and positively impact their bottom line.

I partner with a select group of copywriters, SEO experts, and consultants within Raleigh, NC and beyond to bring you the best collective of talent to create your online presence. We approach every project with the same attention to detail that the world’s most successful companies use to craft their brands. We hold our work and ourselves to the highest standards. We carefully develop our client’s brands by always asking “How can this be elevated to be more premium and impactful?”

Francesca Kober Sauls

FOUNDER & CREATIVE DIRECTOR