A Refined Approach to Brand and Digital Presence

I work with founders and growing companies to shape brands that feel as considered as the vision behind them.

My foundation began in luxury fashion, where I spent over a decade immersed in brand, presentation, and customer experience. Over the past ten years, I have built and evolved Ethos By Design, developing a point of view rooted in refinement, clarity, and restraint.

My work is about clarity. Bringing the brand, the vision, and the execution into alignment so everything works together.

I bring both creative direction and execution to the table, shaping not only how a brand looks, but how it functions, communicates, and grows.

From brand identity and website design to digital strategy and marketing systems, I ensure every element is working together with clarity and intention